Last year, Walmart also acquired New York-based last-mile delivery startup Parcel. Parcel’s routing algorithms enables Walmart to make a delivery within two-hour window. Walmart also recently partnered with Uber, Lyft and Deliv to make same day delivery at select locations. The company is also leveraging its network of stores to make last mile deliveries.
It is expected that Walmart will leverage similar tactics in India and will provide Flipkart with the desired infrastructure for making time-bound grocery deliveries, in a bid to dominate the segment where it competes with Alibaba-backed BigBasket.
The Omnichannel Push
Considering the Walmart’s existing infrastructure, the company will likely be pushing its omnichannel strategy. Walmart would be looking to tap its omnichannel retail expertise and supply-chain knowledge backed by Flipkart’s local experience and customer insights. Flipkart is already trying to improve its omnichannel penetration by deploying various strategies with Myntra — Flipkart’s fashion arm. Myntra’s omnichannel initiatives include opening of various offline stores for its private label like Roadsters and also has partnered with brands like Espirit to continue its push.
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